COLMAR, PA — Following a triumphant 2023 that saw over 3,000 new product launches, Dorman Products, Inc. (NASDAQ: DORM) has hit the ground running in 2024, announcing the release of 325 new motor vehicle parts. These fresh offerings represent millions of new sales opportunities for automotive parts distributors, retailers, and repair shops, further cementing Dorman’s reputation as a leading aftermarket provider of comprehensive powertrain repair solutions.
For investors, this aggressive product rollout signals Dorman’s continued commitment to innovation and market growth, potentially offering an attractive proposition for those seeking exposure to the thriving automotive aftermarket industry.
Among the January releases is the innovative Dorman® OE FIX™ transmission oil cooler bypass valve, designed for approximately 1.5 million select Chevrolet, GMC, and Cadillac SUVs and pickup trucks. The valve addresses common issues such as overheating, insufficient heat generation, and fluid leaks, often caused by corrosion, clogging, and failure of the original equipment valve. Crafted from solid aluminum billet, the Dorman OE FIX valve enhances cooler and transmission performance and simplifies routine service with an additional access port.
Industry insiders may particularly appreciate Dorman’s commitment to improving upon original equipment performance. Hundreds of new direct replacement parts and assemblies have been engineered and manufactured to match or surpass the performance of original equipment offerings.
Notable aftermarket-exclusive products for January include time-saving exhaust manifold hardware and gasket repair kits, a set of 4 VVT sprocket bolts needed for complete camshaft phaser repair on select Ford and Lincoln vehicles, and a windshield wiper motor and transmission assembly designed for aging Ford and Mercury vehicles. These offerings aim to reduce labor time and ensure complete repairs, reflecting Dorman’s ongoing commitment to practical, cost-effective solutions.
For industry insiders, Dorman’s new offerings indicate a focus on addressing common repair challenges and improving upon original equipment designs, potentially providing a competitive edge in the aftermarket space.
These highlighted products are just a sample of Dorman’s January releases, encompassing replacement components and assemblies for passenger and commercial vehicles of all types and powertrains. To learn more about Dorman, click here.
Please note that the Vehicle-in-Operation (VIO) information in this article is based on Dorman’s analysis of third-party reports.
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