COLMAR, PA — Dorman Products, Inc. (NASDAQ: DORM), a leading supplier of automotive replacement parts, is setting the pace in the industry by releasing over two hundred new motor vehicle and heavy-duty truck repair solutions this month. The new products present a plethora of sales opportunities for automotive and heavy-duty parts distributors, retailers, and repair shops, further solidifying Dorman’s position as the preferred source for technicians and dedicated DIYers.
The February 2024 releases span a range of repair solutions that reflect Dorman’s commitment to providing a one-stop shop for aftermarket replacement parts. From high-turnover basics such as chassis components and aftermarket-exclusive heater hoses to complex electronics like park assist cameras, these new solutions augment an already impressive catalog of 122,000 SKUs.
Eric Luftig, Senior Vice President at Dorman, emphasized the importance of offering comprehensive solutions to their expanding North American customer base. “We view our role as an industry leader seriously and strive to provide the full spectrum of products our customers need to thrive,” said Luftig. “Our new product development efforts are not just about meeting current needs; we aim to provide innovations that our customers don’t yet realize they will need.”
Among the featured products this month are:
- A first-to-the-aftermarket body mount bolt kit for aging GM pickups, providing all necessary hardware to re-secure the truck bed, saving technicians and DIYers the hassle of sourcing individual fasteners.
- An aftermarket-exclusive transmission cooler for select popular Ford vehicles, adding to Dorman’s vast array of fluid coolers for gasoline and diesel-powered cars and trucks.
- Suspension control arms designed to match the fit, function, and performance of original equipment arms on a combined total of 2.5 million Mercedes, Mazda, and Hyundai vehicles.
- Four new Dayton Parts trailer air tank reservoirs designed to hold the onboard air supply for HD trailer brake and valve operations reliably.
- Eight new park assist cameras offering coverage for a combined 6.5 million late-model vehicles from Toyota, Honda, Subaru, and other manufacturers.
- Two new space and cost-saving fastener assortments designed and manufactured specifically for Dorman retailers.
These are just a few of Dorman’s featured new product releases this month, which include replacement components and assemblies for passenger and commercial vehicles of every type and powertrain. These innovative solutions underscore Dorman’s commitment to quality, reliability, and customer satisfaction. As the automotive industry continues to evolve, Dorman Products is poised to drive that evolution with its wide-ranging and innovative offerings.
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