CONSHOHOCKEN, PA — Deerfield Group has announced two strategic additions to its executive leadership team, appointing Guy Varady as Executive Vice President of Integrated Marketing, and Bob Josefsberg as Executive Vice President of Communications. These appointments aim to bolster Deerfield’s capabilities in life sciences and product communications.
Guy Varady brings over two decades of experience in leading integrated marketing campaigns within the biotech and healthcare sectors. He has previously held senior roles at IPG Health and Omnicom Health Group, most recently serving as SVP, Management Supervisor at DDB Health. His extensive experience with major biopharma accounts is expected to enhance Deerfield’s ability to commercialize products effectively. “Guy’s appointment will prove instrumental in nurturing our growing Agency of Record teams,” noted Dominic Viola, President of Integrated Marketing at Deerfield Group.
Bob Josefsberg offers more than 25 years of expertise in strategic healthcare communications, focusing on corporate, pipeline, and product communications. His past roles include Managing Director at Chamberlain Healthcare Public Relations and VP of Corporate Communications at Karuna Therapeutics. Amanda Sellers, President of Global Communications, stated, “Bob’s robust experience in disease education and product communications will enhance and elevate our growing communications offerings.”
With these appointments, Deerfield Group aims to strengthen its marketing and communications strategies, ensuring long-term success for its clients in the biotechnology and life sciences sectors.
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