CONSHOHOCKEN, PA — Deerfield Group has unveiled a strategic initiative to deepen its presence in the U.S. West Coast biotech and pharmaceutical sectors, signaling a significant move to extend its capabilities within the life science and healthcare industries.
Backed by over a decade of experience in delivering integrated marketing and communications solutions, Deerfield is building on its momentum from two pivotal acquisitions. The company’s purchase of Verge Scientific Communications expanded its reach into the biotech and life sciences fields, while the addition of Embedded bolstered its strategic marketing expertise. Together, these acquisitions position Deerfield to offer comprehensive, scalable services across all development and commercialization phases for biopharmaceutical, health tech, and life sciences clients.
Leading this West Coast growth effort is Marites Coulter, Senior Vice President, Client Services. With more than 20 years of experience in agency and in-house roles, Coulter brings deep expertise in communications and marketing for biopharma and medical device companies. Her career includes leadership at Edelman and Genentech, where she guided strategies for early-stage life science firms and supported clients through key pre-commercialization milestones such as branding and regulatory navigation.
“The West Coast’s biotech and life science landscape provides immense opportunity for strategic partnerships and innovation,” said Coulter. “Deerfield’s integrated expertise will offer meaningful solutions to support the region’s emerging and established players in achieving their development and commercialization goals.”
According to Amanda Sellers, President of Global Communications at Deerfield Group, the California biotech industry, which boasts the highest concentration of businesses in the sector, is a focal point for growth. “Our expanded team of strategists enables robust and insight-driven solutions for a market primed with potential. We are excited to help our clients on the West Coast capitalize on these opportunities,” Sellers said.
Deerfield’s heightened focus on the West Coast underscores its broader strategy to position itself as a leader in marketing and communications solutions, catering to the evolving needs of industries defined by rapid scientific and technological advancements. By uniting their expanded portfolio with a targeted presence, Deerfield is well-equipped to empower its clients to innovate, grow, and succeed in an increasingly competitive market.
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