CONSHOHOCKEN, PA — David’s Bridal has recently launched an expansion of their successful Diamond Loyalty program, introducing Diamond Bride. This enhanced loyalty program offers brides the opportunity to share exclusive perks and deals with their loved ones involved in their special day.
Kelly Cook, President, Brand, Technology, and Finance at David’s Bridal, expressed her excitement about the launch. “Our brides have told us they not only want to stretch their bridal budget, but they’d also love to extend those deals to everyone in their bridal party and family,” she said. “With Diamond Bride, our brides can ‘pay it forward’ as she extends her perks to everyone she loves.”
The Diamond Bride program includes a series of discounts for the bride and her bridal party. Upon purchasing her dress, the bride will receive 10% off regular-priced items including shoes, accessories, veils, necklaces, earrings, and gifts. Additionally, she’ll get a 10% discount on wedding dress alterations at David’s Bridal.
Simultaneously, the bride’s loved ones will benefit from a 10% discount on all regular-priced bridesmaids’ dresses, select regular-priced mother of the bride and groom dresses, and select regular-priced grandmother of the bride and groom dresses. The bridal party can also benefit from alterations for bridesmaids’ dresses starting as low as $35.
David’s Bridal’s Diamond Loyalty program already boasts over two million members, offering brides perks and deals from partners like The Black Tux, Shutterfly, Little Tuxedos, Diamond Nexus, Pashion, and more. It even provides brides with a chance to earn a free honeymoon.
For every $1 spent, brides earn 1 Diamond Point. They can even share their Diamond Number with friends and family to accumulate points faster. The program offers free gifts at every level – Welcome, Shimmer, Shine, and Sparkle – incentivizing brides to earn points by spending. Once a bride reaches the Sparkle level, she receives a free honeymoon.
The Diamond Bride offer is valid in store or online for any dress purchased through March 31, 2024. To learn more about the Diamond Loyalty Program, visit davidsbridal.com/loyalty or inquire in a David’s Bridal store.
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