CONSHOHOCKEN, PA — Cygnus Marketing Communications has announced a strategic collaboration with Verisk Marketing Solutions (VMS), a division of global data analytics leader Verisk. The partnership integrates Verisk’s privacy-first data, including TCPA insights and consumer identity tools, with Cygnus’ advanced marketing intelligence platform, VEGA.
This alliance is designed to streamline recruitment efforts for higher education institutions, offering intuitive tools and actionable insights to enhance enrollment strategies. The combination of Verisk’s robust data and VEGA’s intelligence system allows schools to boost their performance marketing campaigns while maintaining compliance with privacy regulations.
“Through this strategic alliance, we are augmenting our ability to help institutional stakeholders gain in-depth insight and transparency into key areas of their promotional and student recruitment efforts,” said Marcelo Parravicini, Chairman and CEO of Cygnus. He highlighted the partnership’s role in helping institutions recruit high-intent adult students while preserving their brand integrity.
Jamie Field, vice president of strategic alliances at Verisk Marketing Solutions, added, “Higher education institutions play a vital role in our communities and society, so we’re proud to work with Cygnus to help increase the efficiency of their recruitment and promotion strategies.”
With this collaboration, Cygnus and Verisk aim to redefine how higher education institutions manage recruitment, focusing on simplicity, privacy, and performance.
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