FORT WASHINGTON, PA — Coventry has introduced its Enhanced Cash Value program, offering seniors a more lucrative alternative to the standard cash surrender value for their Universal Life insurance policies. The program eliminates the need for medical records or underwriting, providing a simplified and expedited process.
Advisors working with Coventry can present this opportunity to their clients and receive Enhanced Cash Value quotes within 24 hours. According to the company, transactions can often be completed in as little as five days.
“This is a fundamental shift in the way advisors engage with their clients,” said Coventry CEO Reid Buerger. “It gives them an opportunity to better serve their clients while providing them a new option for liquidity. We invite advisors to test our Enhanced Cash Value model: submit your clients’ Universal Life policies and see how quickly Coventry delivers.”
The new program reflects Coventry’s ability to connect policyowners, advisors, and capital markets effectively. By collaborating with top insurance companies, banks, and asset managers, Coventry has secured an extensive pool of capital to support this initiative.
“The response from policyowners, their advisors, and the capital markets has been extraordinary,” Buerger added. “Enhanced Cash Value is a scalable solution built on Coventry’s industry-leading track record of delivering results for both policyowners and investors.”
This innovative offering not only addresses liquidity needs but also provides advisors with a valuable tool to enhance service offerings for their clients.
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