BOYERTOWN, PA — ClimeCo, a frontrunner in the sustainability industry, has launched a comprehensive brand refresh to better guide clients and prospects on their respective sustainability journeys. The move, aimed at driving better outcomes for all stakeholders, comes in response to rapid market changes and an increased emphasis on environmental responsibility.
The brand overhaul, which took a year to complete, was driven by extensive feedback from customers and partners. ClimeCo sought to understand current perceptions of the environmental solutions market, areas of opportunity, and ways to better serve its clientele.
Key changes include the integration of separate legacy websites into a single online platform, allowing for easy transactions and serving as an educational hub for industry information. The company also developed an enhanced e-commerce tool that allows businesses and individuals to calculate their carbon footprints and purchase carbon offsets through ClimeCo’s validated global offset projects.
In addition, ClimeCo has overhauled user experience to facilitate a better understanding of the company’s mission and capabilities. A robust insights library has been created, offering articles, blogs, podcasts, and webinar content to educate on key topics and provide real-world examples of ClimeCo’s impact.
The rebranding also includes an updated graphic identity and a refined value proposition that more clearly reflects ClimeCo’s expertise and unique offerings in the sustainability sector.
Furthermore, ClimeCo has revitalized a climate program designed to simplify the process for businesses to demonstrate their commitment to positive climate action. More details on this certification program will be released soon.
“We want to be part of the solution, helping companies cut through the clutter and develop a strategy,” said ClimeCo President and Chief Executive Officer William Flederbach. “We’ve revamped our brand and channels to better serve our partners and offer them the credible counsel, expert perspective, and ease of implementation they require to take meaningful environmental action with clarity and confidence.”
The new look and feel of the brand, coupled with its enhanced offerings, signal a renewed focus on transparency, results, and impact in the sustainability industry.
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