PHILADELPHIA, PA — Carbon Reform, a rising leader in energy efficiency and air purification technology, has closed a $5.5 million seed plus funding round. With this latest milestone, the company’s total funding has reached over $9 million, combining venture capital and grants. The investment comes as a timely boost for building owners in the Mid-Atlantic aiming to achieve carbon reduction goals while managing operational costs.
The round includes strategic contributions from the Cisco Foundation, Exelon through its Community Impact Capital Fund managed by RockCreek, and Azolla Ventures. Carbon Reform also became the inaugural investment of Delaware’s Authority for Startup Capital Program (DASCP), further cementing its regional significance. Notably, Richard Green, Executive Chairman of Firstrust Bank and minority owner of the Philadelphia Eagles, pledged funding during a live pitch by CEO Jo Norris at the PACT Mid-Atlantic Capital Conference.
Co-founded in 2020 by Forbes 30 Under 30 honorees Jo Norris and Nick Martin, Carbon Reform is focused on scaling its patented Carbon Capsule® technology. The solution retrofits existing HVAC systems, enhancing indoor air quality and delivering substantial energy savings. “Our mission is to provide equitable, scalable solutions for the built environment to achieve Net Zero,” said CEO Norris.
The new funding will enable Carbon Reform to ramp up manufacturing and accelerate deployment of its technology across commercial offices, universities, and healthcare facilities in the Mid-Atlantic region. “We’re proving sustainability is a smart business decision, offering benefits to people, profit, and the planet without compromise,” added COO Martin.
This investment positions the company to lead in the push for sustainable and efficient building solutions, bridging the gap between climate responsibilities and practical financial returns.
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