PHILADELPHIA, PA — Axalta (NYSE: AXTA) has been honored with a 2024 R&D 100 Award in the Mechanical and Materials category for its Primerless Consolidated Coating System. This cutting-edge innovation streamlines the automotive painting process, offering significant advancements in color quality, production efficiency, and environmental sustainability.
The Primerless Consolidated Coating System eliminates the need for a traditional primer layer, a step long viewed as necessary in automotive painting. This innovation allows paint shops to achieve pearlescent color effects while reducing the basecoat application process to a single pass instead of two. Both substrate coverage and mechanical performance are maintained, while the elimination of steps also decreases cycle time and energy consumption, making the process more eco-friendly and cost-efficient.
“We are delighted to once again accept this prestigious R&D 100 Award,” said Robert Roop, Axalta’s Chief Technology Officer. “This recognition validates how we are truly making an impact to innovate smarter surface solutions for better living and a more sustainable future. This coatings technology delivers sustainability benefits and improves production cycle time for our automotive customers.”
The R&D 100 Awards, often referred to as the “Oscars of Innovation,” celebrate groundbreaking technologies that shape various industries. Since its inception in 1963, the program has recognized revolutionary advancements developed by leading companies, research institutions, and labs.
This honor reflects Axalta’s leadership in surface coating technologies and its commitment to supporting automotive manufacturers with sustainable solutions. The Primerless Consolidated Coating System not only improves efficiency in paint shops but also enhances the visual appeal of vehicles by enabling intricate and sophisticated colors with reduced environmental impact.
Axalta’s recognition at the R&D 100 Awards underscores its dedication to combining innovation with sustainability, paving the way for a cleaner and more efficient automotive industry. Winners of this year’s awards were celebrated during a ceremony on November 21 in Palm Springs, California.
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