PHILADELPHIA, PA — Axalta (NYSE: AXTA) has announced a new partnership with CESVIMAP R&D Centre, a prominent research hub for the collision repair industry. This collaboration aims to enhance the sustainability efforts of Axalta’s refinish customers through CESVIMAP’s Move2Green program.
The Move2Green initiative offers bodyshops an online, self-assessment questionnaire to evaluate their environmental impact. Following an audit of the data, participants receive a detailed roadmap with actionable steps to improve their sustainability practices, along with Move2Green certification.
As a global refinish paint manufacturing partner of CESVIMAP and the Move2Green program, Axalta is committed to providing sustainability resources and expertise through its BELEAF initiative. CESVIMAP analyzes various aspects of bodyshop operations, including energy efficiency, water resource management, waste management, responsible consumption, carbon footprint, and sustainable mobility. This analysis leads to a comprehensive action plan aimed at adopting sustainable business practices.
One of the key recommendations is the use of Axalta’s Fast Cure Low Energy (FCLE) refinish system. This system can reduce electricity consumption by up to 49% and carbon emissions by up to 54% compared to other systems, thereby enhancing sustainability and improving the business model of bodyshops.
“We are thrilled to partner with CESVIMAP and the Move2Green program,” said Troy Weaver, President of Global Refinish at Axalta. “This partnership reaffirms our commitment to providing our customers a smarter way to refinish by offering access to resources that evaluate and improve the sustainability of their business.”
CESVIMAP, affiliated with MAPFRE, focuses on technological research to reduce accident rates and develop more efficient repair processes. The center also aims to lower costs and create new products, contributing to the after-sales sector by transforming business models and improving outcomes for vehicle manufacturers, insurance companies, mobility solution providers, and after-sales businesses.
The partnership will initially roll out in the Europe, Middle East, and Africa (EMEA) region, targeting Axalta customers in the United Kingdom, Ireland, and Benelux. Plans for expansion to additional countries are underway. Axalta remains dedicated to helping its customers achieve their sustainability goals while enhancing their business success with eco-conscious products such as the FCLE system, the Axalta Irus Mix automated mixing machine, and Drivus consultancy services.
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