GLEN MILLS, PA — In a move that captures the allure of the cosmos and the spirit of exploration, Axalta Coating Systems (NYSE: AXTA) has unveiled its 2024 Global Automotive Color of the Year – Starry Night. This announcement marks a decade since Axalta first began introducing its annual automotive color and represents the first time the company has chosen a black shade for this prestigious honor.
Starry Night is a bold, contemporary color that incorporates light blue and silver flakes, evoking images of the infinite universe and humankind’s fascination with space exploration. More than just a hue, Starry Night embodies the audacious imaginations and the ambition to reach new heights that drive forward the automotive industry. As a dynamic shade, it effortlessly transcends both classic and modern design styles, harmonizing seamlessly with a spectrum of colors, finishes, patterns, and textures.
“Black is the second most popular automotive color worldwide, and we’re thrilled to spotlight a black shade as our 2024 Global Automotive Color of the Year,” said Dan Benton, Senior Manager, Global Color at Axalta. “Starry Night is an exceptional hue where black is luminous and darkness is distinguished. This year’s color is part cosmic, part classic, but entirely Axalta.”
The tradition of selecting a Global Automotive Color of the Year began in 2015 when Axalta introduced Radiant Red to the world. Since then, the company’s global team of color experts have collaborated each year to identify a trending shade that encapsulates the current zeitgeist for the automotive industry.
This year’s selection of Starry Night continues Axalta’s commitment to pushing the boundaries of color innovation. As the automotive industry continues to evolve, Axalta remains at the forefront of providing coatings that capture the imagination and inspire designers and consumers alike. This 2024 color of the year, with its echoes of deep space and the unknown, seems perfectly suited to an industry that continues to reach for the stars.
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