WILMINGTON, DE — The Automotive Experience Alliance (AEA) released the results of a nationwide survey that underscores the pivotal role of auto shows in influencing car buying decisions. Conducted during the 2024-2025 auto show season across 27 AEA member events, the study collected responses from nearly 20,000 attendees, revealing the significant impact auto shows have on consumer behavior.
Key findings showed that 78% of attendees reported their time at the show influenced their purchasing decisions, with 80% of buyers planning to purchase within three months citing the shows as a critical factor. Additionally, 25% said auto shows held more sway in their decision-making than any other source, and 50% altered their vehicle consideration list after attending.
“Auto shows are one of the most powerful tools in the car-buying journey, giving consumers the hands-on experience they need to make confident, informed decisions, something digital marketing alone simply can’t deliver,” said AEA Chairman Kevin Mazzucola.
Visitors to auto shows spent, on average, nearly three hours exploring more than 10 vehicles across nine brands, providing an unrivaled opportunity for comparison shopping in one place. Notably, ride-and-drive experiences further strengthened purchase intent, with 61% of those who participated saying these experiences actively shaped their decisions.
Impact on local dealerships was also significant, with 35% of attendees planning dealership visits after attending an event. Among near-term buyers, this figure rose to 46%, highlighting auto shows’ immediate effect on sales activity.
The data serves as a reminder of the evolving needs of car buyers. “With 90% of attendees expressing interest in seeing brands not present, automakers risk missing out on in-market buyers by skipping these events,” noted the report.
Going forward, the AEA remains dedicated to supporting its 28 member auto shows in delivering immersive experiences that connect consumers with brands, creating pathways for informed and confident vehicle purchases. The findings reinforce auto shows’ enduring relevance as the automotive industry continues to evolve with changing consumer expectations.
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