TREVOSE, PA — The Advertising Specialty Institute® (ASI) has announced a new dual membership offering with PRINTING United Alliance. This collaboration aims to provide promo, print, and graphic arts professionals with unified access to a range of benefits, helping them position themselves as comprehensive one-stop shops.
ASI is a leading provider in the $26.1 billion promotional products industry, while PRINTING United Alliance leads the $100 billion print and decorator market. This dual membership builds on an existing partnership, offering a complete solution for business growth and success.
“A dual membership unites the formidable strengths of ASI and the Alliance, forging unparalleled opportunities for our members to elevate and expand their businesses,” said Timothy M. Andrews, CEO of ASI.
Alliance President Dave Leskusky added, “Convergence among print distributors, promo distributors, and printers is accelerating. It’s imperative that PRINTING United Alliance and ASI embrace this trend and offer dual membership to support businesses in this rapidly evolving market.”
The dual membership is available to any new qualified distributor member of ASI and the Alliance. Benefits include access to best imprinting technologies, industry research, legislative advocacy in Washington, D.C., significant discounts on essential services, and advanced networking opportunities. Members also get free entry to major industry events like the PRINTING United Expo and ASI promo shows.
This partnership promises to deliver technology, education, and networking resources, enabling members to diversify their services and thrive in the market.
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