PHILADELPHIA, PA — Arcus Partners™ has introduced Creative Edge™, a new marketing and media group developed in partnership with Chameleoon Media. This strategic venture aims to bolster existing marketing capabilities for SME firms in the Wealth Management, Registered Investment Advisor (RIA), and Broker-Dealer (BD) sectors through innovative solutions and tailored support.
Creative Edge™ is designed for firms that lack in-house marketing resources or need specialized assistance to stand out in a competitive market. By offering expertise in Salesforce Marketing Cloud technology, branding, and digital content creation, Creative Edge™ provides a comprehensive suite of services to help firms streamline their marketing efforts and optimize their digital campaigns.
“The launch of Creative Edge™ marks an exciting expansion of our capabilities,” said Gerry Murphy, CEO of Arcus Partners. “We understand that SME Wealth Management, RIA, and BD firms need innovative marketing strategies and marketing resources to stand out in today’s competitive environment. By combining our expertise in Salesforce Marketing Cloud and industry-focused marketing with Chameleoon Media’s creative acumen and dynamic resource capabilities, Creative Edge delivers a comprehensive managed service that drives high-quality and cost-effective results.”
Services offered by Creative Edge™ include dynamic resource augmentation to support internal marketing teams, custom content creation for digital platforms, video production to simplify financial concepts, social media management, SEO strategies, branding, and graphic design. Additionally, Creative Edge™ specializes in Salesforce Marketing Cloud integration, enabling firms to deliver personalized client experiences and maximize campaign results.
Chameleoon Media, previously known as My Social Media Marketing, brings its renowned creativity and adaptability to the partnership. “We’re thrilled to collaborate with Arcus Partners on this initiative,” said Mayuresh Shivade, Founder and CEO of Chameleoon Media. “Creative Edge™ represents a perfect synergy of industry expertise and creative strategy. With the added capability to support Salesforce Marketing Cloud, we’re poised to deliver even greater value to Wealth Management, RIA, and BD firms.”
This collaboration underscores Arcus Partners’ commitment to equipping SME firms with the tools and resources needed to elevate their brand presence, enhance client engagement, and achieve sustainable growth in an evolving financial landscape.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.