MIDDLETOWN, DE—Anura has announced a major upgrade to its integration with Google Tag Manager, introducing a suite of advanced features designed to simplify and enhance fraud detection for advertisers. The update represents a leap forward in the fight against digital ad fraud, offering businesses a more efficient and effective tool to safeguard their online advertising investments.
Digital ad fraud is a pervasive issue that drains billions of dollars from the advertising industry annually. It involves various deceptive practices, such as the use of bots to generate fake clicks or impressions, ultimately skewing campaign data and wasting advertiser budgets on non-human traffic. In response to this challenge, Anura’s enhanced integration with Google Tag Manager aims to provide a robust solution that can be easily implemented by advertisers, regardless of their technical expertise.
The key feature of this enhancement is its no-code deployment capability. By leveraging the redesigned Anura template within Google Tag Manager, advertisers can now integrate Anura’s fraud detection technology without the need for coding, making the process accessible to all users. This ease of integration is critical for enabling quick response to fraudulent activities, ensuring that advertisers can protect their campaigns and optimize their return on ad spend (ROAS) without delay.
Another significant advancement is the introduction of tag-based detection. This approach allows Anura’s technology to be scalable and manageable, giving teams the flexibility to deploy fraud detection measures with just a few clicks. Furthermore, the integration offers real-time action capabilities, empowering advertisers to take immediate steps against identified fraud, thereby maximizing the effectiveness of their digital campaigns.
Brandon Hatfield, Senior Sales Engineer at Anura, highlighted the practical benefits of the updated integration, noting, “The Anura for Google Tag Manager template not only simplifies setup but also provides advertisers with powerful tools for monitoring and mitigating fraud directly on their sites.” He added that the new Search and Social Protect™ feature would enable advertisers to create tailored exclusion audiences, enhancing protection against fraud on popular search, social, and native ad platforms.
This enhancement comes at a time when digital advertising faces increasing threats from sophisticated fraud schemes. By making advanced fraud detection capabilities accessible and easy to implement, Anura‘s updated Google Tag Manager integration stands as a critical tool for advertisers looking to secure their online campaigns against fraudulent activities. As digital advertising continues to grow, solutions like Anura’s play an essential role in ensuring the integrity and efficiency of online marketing efforts.
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