LANGHORNE, PA — PM360, a leading health marketing industry magazine, has included Amplity Health’s AskX in its annual Innovations Issue, recognizing it as one of the most interesting advancements in artificial intelligence (AI) within the life sciences and healthcare sectors.
AskX, a customized implementation of generative AI, is designed specifically for the pharmaceutical and life sciences industry. It transforms real-world evidence generation and medical and commercial field operations by offering instant insights derived from a variety of data sources, including medical transcription data, physician notes, and field surveys.
The AI technology enables researchers, brand leaders, and field managers to scour Amplity Health’s Insights database – containing over 75 million medical transcription records – to generate insights on any desired topic or line of inquiry. In addition, AskX can provide leaders with immediate, actionable insights from team surveys, allowing for real-time optimization of strategies and messaging.
Joe Turner, Head of Amplity Insights, lauded the user-friendly nature of AskX. “Users can ask a question in plain language and receive a real-time answer,” he said. “This eliminates the need for laborious iterations with the IT team to formulate the ‘exact right question’.”
Turner also expressed his delight at being recognized by PM360. “Being selected as an innovator in the Artificial Intelligence category highlights the game-changing nature of AskX. We’re truly excited to receive this honor.”
PM360’s Innovations Issue, now in its twelfth year, is recognized as a premier resource within the industry. Out of hundreds of submissions, the editorial staff selected 56 innovations across 13 categories, including AI, clinical trials, and telehealth, among others.
Anna Stashower, CEO, Publisher, and Editor-in-Chief of PM360, emphasized the importance of innovation in the healthcare sector. “The innovations we selected are changing how our industry operates to create better ways to develop treatments, run companies, educate physicians, improve diagnosis, and much more to ultimately find better ways to serve patients,” she said.
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