LANGHORNE, PA – The first six weeks of a drug’s launch can often dictate its future market performance. Traditional data collection practices with their sluggish response times and clunky language have long left pharmaceutical and biopharmaceutical industry leaders in the dark during this critical period. However, Contract Medical and Commercial Organization, Amplity Health, has announced a game-changing solution that promises to revolutionize the industry.
Amplity Health has developed a groundbreaking AI-powered tool known as Survey by AskX. This innovative platform allows leaders to create customized field surveys and explore results using advanced application of generative AI on free-text responses. Unlike traditional methods, Survey by AskX is entirely free-text based, enabling leaders to construct surveys and investigate their results in plain language.
“Until now, there has never been a way for us to compliantly record the results of discussions between field reps and clinicians in free-text,” said Joe Turner, Head of Amplity Insights. “Survey by AskX takes the answers to the client’s questions — provided in the rep’s own words — runs them through an AI-powered compliance review to flag reportable issues, and produces data that’s as easy to query and understand as a conversation over coffee.”
This transformative technology not only provides up-to-date and easy-to-understand insights but also suggests mid-course corrections and both microscopic and high-altitude views of the playing field. The introduction of Survey by AskX into the market is set to ensure launch excellence without the complexities and compliance concerns that have historically existed.
One top pharma leader praised the new tool, saying, “I have been offered any number of AI solutions over the past 10 years in my role as a National Sales Director. No tool has been as immediate as what I’ve seen with AskX in its ability to provide actionable feedback in real time.”
Survey by AskX is quickly becoming an integral part of Amplity’s established lineup of medical and commercial solutions. The platform also empowers users to explore patient journeys and healthcare provider interactions through related AI-powered search channels that index millions of qualitative data points from unstructured, real-world medical transcription records.
Amplity Health continues to push boundaries with its cutting-edge innovations, paving the way for transformational yet easy-to-navigate healthcare data. “Survey is a natural and powerful extension of our Amplity Insights ecosystem, and further amplifies Amplity Health’s role as a leading global medical and commercial partner to pharmaceutical and biopharmaceutical companies,” Turner added.
With this new solution, Amplity Health is set to change the game by providing pharmaceutical and biopharmaceutical companies with unprecedented access to actionable insights within the earliest days of a drug’s release.
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