FEASTERVILLE, PA — All Elite Wrestling (AEW) and Joe Hand Promotions have announced a multi-year extension of their partnership, cementing Joe Hand Promotions as the exclusive distributor of AEW’s Pay-Per-View (PPV) events in the United States, Canada, and Puerto Rico. This agreement continues the collaboration that began in 2019, further expanding AEW’s reach to commercial establishments.
The partnership provides bars, restaurants, and other hospitality venues with flexible options for streaming AEW events. These include offerings through satellite providers like DIRECTV for BUSINESS, DISH, and select cable networks via iNDemand, as well as streaming services. The extended deal also emphasizes enhancing AEW’s brand visibility through impactful point-of-sale materials and experiential marketing campaigns designed to engage fans and attract business.
“We are excited to extend our partnership with Joe Hand Promotions to bring AEW events to commercial establishments in the United States,” said Tony Khan, AEW CEO, General Manager, and Head of Creative. “AEW pay-per-views are consistently the most exciting events in professional wrestling, and that tradition will continue at AEW Revolution on Sunday, March 9.”
Joe Hand III, President of Joe Hand Promotions, echoed the enthusiasm. “We’re thrilled to extend our partnership with AEW to bring their events to commercial venues and fans across North America,” he said. “AEW’s electrifying performances and compelling storytelling captivate fans around the world, and we’re proud to help expand their reach while delivering exceptional entertainment experiences to establishments.”
By continuing to collaborate on co-branded campaigns, AEW and Joe Hand Promotions aim to drive audience engagement and traffic for venues such as Dave & Buster’s and other businesses. The partnership reflects a shared commitment to enriching the fan experience while providing commercial entities with valuable opportunities to attract customers and grow their business.
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