PHILADELPHIA, PA — 2Moods Vodka Seltzer has announced an exciting partnership with the Owl Elite Fund, Temple University’s NIL (Name, Image, and Likeness) for-profit collective, to benefit Temple student athletes through a unique revenue-sharing initiative. A percentage of sales from every can of 2Moods Vodka Seltzer purchased will directly contribute to the development and success of Temple’s athletics program.
The collaboration introduces a special edition of 2Moods’ Black Cherry Vodka Seltzers, available in 4% (Chill) or 8% (Thrill) ABV options. Featuring an owl-themed design in Temple’s iconic cherry and white colors, the cans are poised to become a staple at the Liacouras Center, major campus events, and Philadelphia-area distributors. The drink is expected to connect with Temple’s passionate community of alumni, students, and fans.
“The NIL space is still in its infancy, and it’s an exciting space to be in,” said 2Moods founder Nick Cicione. “We couldn’t be happier with the opportunity to work with the Owl Elite Fund to give more NIL support for Temple’s student athletes and to become an integral part of the passionate Temple community.” Cicione envisions the special edition seltzers as a popular choice at tailgates, watch parties, and alumni reunions.
Led by Temple alumni Lou Parisi and Jackie Dansak, the Owl Elite Fund plays a crucial role in enhancing the market presence of the university’s athletes by fostering brand partnerships and NIL opportunities. “This is the first of many brand partnerships to come,” said Parisi, emphasizing the win-win nature of the collaboration. “Nick and the team at 2Moods didn’t need much convincing to see the benefits partnering with the OEF would bring to their brand. It’s a fun way to generate meaningful revenue for Temple’s athletics program.”
SweetScience, a Philadelphia-based performance marketing agency founded by Temple alumni, facilitated the partnership, reflecting a shared commitment to supporting Temple University’s athletic and academic communities.
With its innovative ABV options and community-driven approach, 2Moods Vodka Seltzer is redefining the ready-to-drink spirits market while directly contributing to the growth and success of Temple University’s student-athletes.
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