HARRISBURG, PA — Attorney General Michelle Henry announced a significant settlement with Sundance Vacations, mandating the Wilkes Barre-based travel company to pay $500,000 in restitution and provide opportunities for millions in debt cancellation to victims of deceptive business practices.
The settlement follows allegations that Sundance employed bait-and-switch pricing tactics, used high-pressure sales methods, and misrepresented costs associated with its vacation packages. Consumers were reportedly lured in by promotions such as “30 vacations for $15,000,” only to later discover additional hidden charges.
“Sundance misled Pennsylvanians into thinking that they were getting significant bargains on pricey vacations, when, in reality, Sundance was just hiding the final bill,” said Attorney General Henry. “Bait-and-switch pricing will not be tolerated in Pennsylvania, and this settlement ensures the deceptive practices employed by Sundance end today.”
Under the terms of the agreement, Sundance must transparently disclose all costs of its travel packages upfront. Consumers who filed complaints through the Office of Attorney General are eligible for restitution, and others have until May 16, 2025, to submit claims to be considered.
The settlement also permits eligible consumers to cancel their contracts with Sundance and eliminate related financial obligations. Sundance is required to notify affected individuals through mail and email, giving them 30 days to take action. Cancelation will release these consumers of all outstanding debts associated with Sundance and ensure their loans are reported as paid in full. Refunds will also be issued for any future bookings, fees, or taxes.
Sundance retains discretion to allow additional customers, not covered under the agreement, to cancel their packages if it chooses to do so.
The case, handled by Senior Deputy Attorney General Jim Wise and Deputy Attorney General Pat Gavin, was filed in Luzerne County’s Court of Common Pleas. The Office of Attorney General urges any consumer who believes they were affected to call the Consumer Protection Hotline at 1-800-441-2555 or email scams@attorneygeneral.gov.
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