WASHINGTON, D.C. — The Federal Trade Commission (FTC) has finalized a consent order against Rytr, a company accused of facilitating the creation of false and deceptive online reviews. The settlement addresses claims that Rytr’s AI-powered “Testimonial & Review” service violated consumer protection laws by enabling users to generate fabricated reviews.
According to the FTC’s complaint, filed in September 2024, the service allowed subscribers to produce highly detailed reviews that often did not align with the users’ input. The FTC alleges that this practice resulted in a proliferation of false reviews, misleading consumers and disrupting marketplace transparency. The complaint further charges that Rytr violated the FTC Act by providing the means to create deceptive content, deeming its service an unfair business practice likely to harm consumers.
Under the terms of the final order, Rytr is prohibited from selling, marketing, or promoting any tools or services focused on generating online testimonials or reviews. The order also bars the company from engaging in similar deceptive practices in the future.
This action aims to protect consumers from being misled by fake reviews and to encourage transparency in the marketplace.
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