WASHINGTON, D.C. — The Federal Trade Commission (FTC) has issued a final order prohibiting Gravy Analytics and its subsidiary Venntel from unlawfully collecting, using, and selling sensitive consumer location data. This order follows allegations that the companies violated the FTC Act by trafficking in private data without proper consent for both commercial and government use.
The FTC’s complaint outlined that Gravy and Venntel used geofencing technology to monitor consumers’ visits to sensitive locations such as healthcare facilities and places of worship, selling this data for targeted commercial purposes. The companies also provided lists associating individual consumers with sensitive characteristics, further raising concerns about privacy violations.
Under the final order, Gravy Analytics and Venntel are barred from selling or sharing sensitive location data except under limited circumstances involving national security or law enforcement. Additionally, the companies must implement a sensitive data location program to ensure compliance with privacy standards going forward.
The ruling sends a clear message about the FTC’s commitment to protecting consumer privacy. After receiving public comments, the Commission unanimously approved the order through a 5-0 vote.
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