MALVERN, PA — Endo, Inc. (OTCQX: NDOI) has launched its new television commercial and disease awareness campaign, “I Got Somebody,” to encourage men experiencing symptoms of Peyronie’s disease (PD) to take control of their health. The campaign directs individuals to GoGetSomebody.com, where they can connect with urology specialists for a diagnosis and explore nonsurgical treatment options.
Peyronie’s disease, a men’s health condition caused by the buildup of scar tissue, leads to a curvature and a noticeable bump when the penis is erect. Affecting approximately 1 in 10 men in the U.S., it remains a condition often overlooked due to embarrassment, resulting in delayed treatment or inaction.
Endo’s “I Got Somebody” campaign is designed to break down these barriers by motivating men to have open conversations about PD and empowering them to seek professional help. The commercial portrays a relatable story of a man searching for answers online, grappling with feelings of isolation and distress. His peers confidently offer suggestions for unrelated issues like a broken windshield and a smoking car engine, underscoring the cultural ease of sharing everyday recommendations versus more private health matters. Inspired by this, the man finally asks his friends for advice on finding help for his PD concerns.
“When men share recommendations within their network, they’re not just solving problems—they’re fostering trust and connection,” said Justin Mattice, Vice President & General Manager, Branded Specialty at Endo. “By encouraging men to seek and share healthcare recommendations, we’re sending a powerful message: there is no shame in living with PD and making a plan to talk to a urology specialist is a vital step forward.”
The campaign draws on research by Endo that reveals how embarrassment often leads to prolonged delays in finding support, with many men adopting a “wait and see” attitude. These behaviors can result in years of inaction despite nonsurgical options being available.
“Endo’s market research reveals that the journey to treatment for men with PD often takes years, with feelings of embarrassment, fear of treatments, and a ‘wait and see’ mindset contributing to the delay and in some cases inaction,” explained Dayna Sracic, Executive Director, Consumer Marketing at Endo. “‘I Got Somebody’ empowers men to break this cycle and take proactive steps toward advocating for their health.”
By combining relatable storytelling with a community-driven message, Endo’s campaign seeks to normalize conversations about Peyronie’s disease, providing men with the tools and confidence to pursue treatment, while emphasizing the meaningful connections that come from sharing health recommendations.
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