WEST CHESTER, PA — QVC Group (Nasdaq: QVCGA, QVCGB, QVCGP) has entered into a strategic agreement with TikTok to launch 24/7 live shopping streams featuring QVC Group’s brands, products, and talent. This initiative extends QVC Group’s reach to TikTok’s massive user base of over 170 million.
Through the partnership, QVC’s unmatched live shopping expertise, including its production of more than 40,000 hours of live shoppable content annually, will integrate seamlessly with TikTok’s dynamic social shopping platform. Shoppers will have on-demand access to original QVC and HSN content, tailored specifically for TikTok, featuring celebrity partnerships, host-driven storytelling, and thousands of products from QVC’s extensive catalog.
“We are uniquely suited to bring our large-scale, high-volume, live social shopping experience to TikTok,” said David Rawlinson II, President and CEO of QVC Group, Inc. “Our agreement will be a catalyst to transform shopping and discovery, not only for QVC Group and TikTok Shop but also for social shopping at large.”
Since QVC debuted on TikTok Shop in August 2024, over 74,000 TikTok creators have featured the company’s products. This new agreement expands opportunities for creators to engage audiences with an even broader product selection.
Nico Le Bourgeois, Head of US Operations for TikTok Shop, stated, “Live shopping on TikTok Shop, which blends entertainment, education, and commerce, is redefining how people discover and purchase products they love. QVC and HSN hosts have mastered live shopping moments for decades, and we’re thrilled to bring this entertaining shopping experience to TikTok’s community.”
This collaboration marks a significant step in blending entertainment and e-commerce, setting a new standard for digital retail.
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