CINCINNATI, OH and EXTON, PA — Luma Financial Technologies has announced a collaboration with iPipeline® to launch a fully integrated solution aimed at improving annuity and life insurance workflows. The partnership provides Brokerage General Agencies (BGAs), Independent Marketing Organizations (IMOs), and broker-dealers with tools to streamline operations and enhance client service throughout the sales process.
The new platform simplifies every stage of annuity and life insurance transactions, offering agents tools for education, product comparisons, and transaction management. Integrated features such as error-free applications, e-signatures, and customizable settings have been designed to boost efficiency and reduce processing times.
“This collaboration with iPipeline underscores our commitment to providing innovative technology that enhances the efficiency and effectiveness of advisors and agents handling annuity and life insurance solutions for their clients,” said Jay Charles, Managing Director and Head of Insurance Products at Luma Financial Technologies.
The solution gives advisors access to a wide array of carrier products and advanced digital tools through a single platform. It includes a unified order entry system that standardizes product offerings across carriers, streamlines new business processing, and ensures compliance with carrier-managed rules. These features not only save time but also empower agents to better serve their clients.
Joe Yurich, Chief Revenue Officer at iPipeline, shared enthusiasm for the collaboration. “This partnership couples the dynamic compliance and order management system of iPipeline’s AFFIRM® with Luma’s award-winning platform to support life insurance and annuities,” he said. “The result is a streamlined integration that offers advisors an efficient way to manage the application process and adapt to evolving regulations.”
The platform’s advanced tools are expected to transform how BGAs, IMOs, and broker-dealers handle annuity and life insurance sales, setting a new standard for workflow optimization and service excellence in the industry.
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