WEST CHESTER, PA — QVC® has debuted an array of innovative beauty and wellness brands, including Love Wellness, No Makeup Makeup®, and Gatineau Skincare, now available on-air and online. These launches underscore QVC’s role as a premier destination for self-care, offering products that empower, inspire confidence, and prioritize well-being.
“The start of a new year is the perfect time to indulge in self-care and discover new products and brands to help you feel refreshed and renewed,” said Mara Sirhal, Chief Merchandising Officer, QVC US. “Each of these new brands launching on QVC have innovative products, inspiring founders and unique stories that we know will delight our customers.”
Pioneering Brands with Powerful Missions
Love Wellness, founded by Lo Bosworth in 2016, brings a bold approach to feminine health by offering doctor-recommended solutions for total body care. The brand’s assortment includes products like the Bye Bye Bloat supplement, pH Balanced Cleanser, and the new Daily Love Electrolytes. With a mission-driven focus, Bosworth aims to foster open conversations about self-care, empowering women to take control of their health.
No Makeup Makeup®, led by beauty veteran Victoria Jackson, makes a triumphant return to QVC with a fresh take on her groundbreaking philosophy. First introduced in the 1980s, the brand’s minimalist approach to beauty enhances natural features. Launching with its FlexShade cream-balm foundation and precision Foundation Brush, Jackson’s product line offers adaptive, lightweight formulas designed to deliver a flawless, second-skin finish.
Gatineau Skincare, a Parisian brand cherished by QVC UK customers for over three decades, has entered the U.S. market exclusively through QVC. Known for blending botanical traditions with cutting-edge science, Gatineau offers tailored solutions for diverse skin needs. Customers can explore targeted product lines, such as Age Benefit™ for signs of aging, Defi Lift™ to promote firmness, and Collagene Expert™ for hydration and fine line care.
Empowering the QVC Community
Mara Sirhal highlighted the shared values behind these launches, from Bosworth’s vision of informed self-care to Jackson’s focus on confidence and Gatineau’s personalized approach to skincare. Celebrating new beginnings, Sirhal said, “QVC is a destination for women 50+ and we are excited for our customers to discover these and many new brands that promote empowerment, confidence in the skin you’re in, and overall well-being.”
By introducing these cutting-edge brands, QVC continues to strengthen its connection with consumers seeking high-quality, approachable solutions for beauty and wellness in their daily lives.
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