WEST CHESTER, PA — QVC® has announced the launch of Loved01, a skincare brand founded by singer-songwriter and entrepreneur John Legend. The brand is designed to meet the beauty needs of black and brown skin, offering products that benefit all skin types. Exclusive product sets are now available on QVC.com, following their recent on-air premiere on November 2.
Anna Baker, Vice President of Beauty and GMM for QVC, emphasized the brand’s mission. “Loved01 was founded to address the beauty needs of underserved consumers who deserve access to high-quality and accessible skincare,” she stated. Baker highlighted the inclusion of best-in-class ingredients tailored for melanin-rich skin, reflecting John Legend’s commitment to inclusivity in the skincare industry.
Loved01 products are developed in collaboration with dermatologists and cosmetic chemists to nourish and moisturize skin. The line’s dermatologist-tested formulas cater to complexions of color while addressing universal skincare concerns, focusing on hydration and moisturization for optimal skin appearance.
The QVC-exclusive assortment includes the Daily Love four-piece Gift Set, 3-piece Exfoliating Cleansing Wipes, Signature Men’s 3-piece Gift Set, Nourishing Face and Body Oil Duo, and the Exfoliating Wash Duo.
Expressing his enthusiasm, John Legend remarked, “I’m excited to have the opportunity to share Loved01 with QVC’s community and introduce our products and mission to an even broader audience.” He added, “At Loved01, we believe everyone deserves love and care, and we strive to help people celebrate and nourish their skin. My hope is that the gentle, but powerful approach we bring will help QVC customers see real results.”
Loved01 aims to democratize skincare, offering elevated and affordable products that promote well-being and empower individuals to showcase their best selves.
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