EXTON, PA — iPipeline recently unveiled OneView, an innovative solution designed to provide real-time tracking and management of clients’ annuity orders. This new platform aims to simplify the historically complex process of handling annuities, offering a streamlined approach for broker-dealers, financial institutions, and wealth management firms.
Annuities, often perceived as one of the more intricate investment products available to investors, present unique challenges when it comes to tracking their progress with insurance carriers. The traditional lack of visibility into the status of these orders once submitted has been a significant pain point for advisors, often leading to increased communication overhead and inefficiency.
OneView promises to change this dynamic by offering a comprehensive dashboard that allows advisors to monitor the status of annuity orders from submission to completion. This capability not only provides unprecedented transparency but also enables advisors to make timely adjustments, reducing the need for direct interaction with carrier support staff.
Key features of OneView include the ability to:
- Obtain real-time updates on the status of annuity orders with carriers.
- Seamlessly adjust and manage orders throughout the application process.
- Utilize standardized status labels to improve communication and reduce uncertainty.
- Accelerate the closing of business through reduced cycle times and minimized non-good order (NiGO) applications.
- Allocate more time to client service and business growth by decreasing the time spent on carrier follow-ups.
Roy Goodart, Vice President of Product Management at iPipeline, emphasized the revolutionary aspect of OneView, stating, “OneView is not just an innovation; it’s a revolution in managing annuities, built with our customers’ needs at the forefront.” The platform is hailed as a unique solution in the market, crafted to address the specific challenges faced by advisors in managing annuity orders.
In developing OneView, iPipeline drew inspiration from the evolution of tracking systems in other industries, such as food delivery services, which have significantly enhanced customer experience through clear and precise updates. Adam Ducorsky, Senior Director, Product Manager at iPipeline and team lead for OneView, highlighted this inspiration, noting the platform’s potential to redefine how financial advisors handle annuity applications.
As the annuity market continues to grow, the introduction of OneView represents a significant step forward in addressing longstanding inefficiencies and complexities. By providing advisors with the tools needed to manage annuity orders more effectively, iPipeline is not only enhancing operational efficiency but also potentially impacting the broader landscape of retirement planning and investment management.
Currently exclusive to the U.S. market, OneView’s launch reflects iPipeline’s commitment to leveraging technology to improve the financial advisory experience, setting a new standard for the industry in managing investment products as complex as annuities.
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