LITTLETON, CO and WAYNE, PA — In a strategic move focused on the burgeoning demand for plant-based nutrition, ALOHA, a leader in the plant-based protein market, has announced a significant investment from SEMCAP Food & Nutrition. The $68 million secondary capital infusion is earmarked to buy out early angel investors and secure a substantial minority stake for SEMCAP in ALOHA, marking a pivotal moment for the health-focused brand.
This investment aligns ALOHA with SEMCAP’s portfolio of consumer-first, mission-driven brands and fortifies its position as an independently operated entity. With the backing of SEMCAP’s operational expertise and expansive network, ALOHA is set to accelerate its growth trajectory, leveraging both traditional retail channels and a robust digital presence to solidify its leadership in the competitive plant-based protein arena.
Under the stewardship of Brad Charron, who has helmed ALOHA as “Re-Founder” since late 2017 and will continue as Chairman and CEO, the company has witnessed nearly 500% growth from 2020 to 2023. This remarkable expansion, coupled with significant profitability and positive cash flow, positions ALOHA for sustained double-digit growth.
The strategic partnership also brings new expertise to ALOHA’s Board of Directors, with the addition of SEMCAP’s John Haugen and Ryan Newcom, alongside seasoned sales executive Paul Kenny. Their collective experience promises to bolster ALOHA’s governance and guide the company through its next growth phase.
Charron expressed enthusiasm about the partnership, highlighting SEMCAP’s impact-driven investment strategy and alignment with ALOHA’s mission to make nutritious food universally accessible. “SEMCAP is an ideal partner at a key inflection point for ALOHA,” said Charron. “Their successful track record with entrepreneurial brands reinforces our optimistic outlook for profitable growth.”
Founded in 2020 by Buck Buckley and Cyrus Vandrevala, SEMCAP aims to invest in companies leading seminal trends in critical sectors like food, health, and education. Its Food & Nutrition platform targets environmentally sustainable, high-growth businesses demonstrating proof of concept and scalability.
Ryan Newcom underscored the strategic fit between ALOHA and SEMCAP, pointing to the consumer-driven food revolution and ALOHA’s proven digital prowess and retail expansion potential. “ALOHA represents the exact kind of innovative, forward-thinking brand we aim to support,” Newcom stated. “We’re eager to apply our operational expertise to fuel ALOHA’s success in this next phase.”
As ALOHA embarks on this exciting new chapter, the investment from SEMCAP Food & Nutrition not only validates its market-leading position but also signals a broader industry trend towards sustainable, plant-based nutrition solutions. Industry watchers are keenly observing how this partnership will catalyze ALOHA’s growth and reshape the landscape of healthy eating.
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