CHESTERBROOK, PA — Planalytics, Inc. has unveiled Xtreme℠, its innovative demand analytics solution designed to quantify the consumer purchasing impacts of extreme weather events. The technology leverages Planalytics’ advanced weather impact modeling platform, powered by artificial intelligence and machine learning (AI/ML), to provide businesses with actionable insights into how storms, heatwaves, droughts, and other extreme events influence consumer behavior.
Xtreme offers retail and business clients unprecedented visibility into demand patterns caused by headline-grabbing weather events. By analyzing surges and drops in sales associated with these occurrences, Xtreme enables companies to optimize their supply chains, manage store inventories, and adjust digital marketing efforts to mitigate operational challenges and seize sales opportunities.
“Planalytics has long delivered easy-to-action demand analytics to account for all weather variability – from the daily shifts of a few degrees in temperature to the more extreme storms and events,” said Fred Fox, CEO of Planalytics. “With Xtreme, businesses can now address extreme weather-driven demand swings in existing processes and technology solutions with purpose-built, standalone analytics that account for the unique impacts of these events. After extensive development and client testing, we are very excited to bring this leading-edge capability to the marketplace.”
Xtreme’s features include daily data feeds that outline positive and negative weather-driven impacts at a product category and store location level. These insights can be integrated into AI-based demand forecasting platforms or existing enterprise software, providing businesses with a scalable tool to address amplified or curtailed demand in real-time. The system can also pinpoint post-event sales rebound patterns and help reduce stockouts and perishable waste.
Planalytics collaborated with the National Retail Federation (NRF) on a white paper highlighting the increasing frequency of extreme weather events due to climate change. The report cites NOAA data showing a notable rise in weather-related disasters with economic impacts exceeding $1 billion in recent years. Xtreme’s functionality aligns directly with the identified need for businesses to adapt to these growing challenges to maintain resilience and competitiveness.
With this targeted approach to managing weather-impacted demand shifts, Xtreme presents an operationally valuable tool for companies in an era of increasingly volatile climate conditions.
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