KENNETT SQUARE, PA — South Mill Champs, a leading North American grower and supplier of fresh mushrooms and functional mushroom foods, has recently announced its acquisition of World Fresh Produce, a global fresh produce sourcing organization. The strategic move bolsters South Mill Champs’ standing in the overall produce industry, merging its mushroom expertise with World Fresh Produce’s specialty produce experience.
World Fresh Produce was founded by Michel Matouk in 2018. The company’s management team brings together decades of collective produce industry experience and a commitment to quality. Its business model focuses on direct-from-grower supply relationships offshore, creating efficient and consistent supply chains for customers, while giving growers access to key North American markets.
“World Fresh Produce’s dedication to quality, innovation, and customer satisfaction aligns seamlessly with our goals and values at South Mill Champs,” said Michael Richmond, Vice President of Sales at South Mill Champs.
Michel Matouk shared his view on the acquisition, stating, “Our goal has always been to provide top-notch specialty products and services to our customers. With World Fresh Produce now part of the South Mill Champs family, we are even better positioned to meet the diverse needs of customers across North America.” Following the acquisition, Matouk will lead South Mill Champs’ produce sourcing operations as Vice President of Global Produce Sourcing.
The acquisition amplifies World Fresh Produce’s reach through South Mill Champs’ established network of distribution and repacking cold chain facilities strategically located across North America. South Mill Champs leverages its North American farms, advanced cold chain logistics capabilities, and distribution network to ensure fast and efficient daily deliveries to all major markets across the United States and Canada.
This strategic acquisition signifies a significant step in South Mill Champs’ growth strategy, furthering its mission to provide high-quality produce to customers across North America while expanding its market reach in the fresh produce industry.
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