WEST CHESTER, PA — Qurate Retail Group has announced the appointment of Rosalia Bucaro as the Chief Merchandising Officer for HSN, a move set to strengthen the brand’s merchandising strategy and customer engagement. With over 20 years of experience in the fashion and retail industry, Bucaro brings a robust skill set to her new role, having worked with prominent organizations such as Rue Gilt Groupe and Bloomingdale’s.
In her position at HSN, Bucaro will be responsible for steering the strategic direction of merchandising, planning, and business development across various product categories. Her focus will be on refreshing the product assortment, developing partnerships with celebrities, and ensuring that the merchandise resonates with both existing and new customers across all platforms.
Stacy Bowe, President of HSN, expressed her enthusiasm about Bucaro joining the team, stating, “Rosalia’s passion for our brand and deep expertise in delivering exceptional customer and product experiences will be essential to the continued success and growth of HSN. Her skillset, leadership and customer-focused mindset are a tremendous addition to our already strong merchandising and leadership teams, and we look forward to the energy she will bring.”
Bucaro’s previous role as Executive Vice President at Rue Gilt Groupe saw her overseeing fashion divisions and managing boutique production, as well as bridging the gap between merchandising and technology through innovative projects. Her extensive background in fashion and retail positions her to drive significant growth and transformation at HSN.
Her appointment takes effect immediately, marking a new chapter for HSN as it seeks to enhance its offerings and customer experience under her leadership.
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