BERWYN, PA — B2B marketing-as-a-service (MaaS) firm, 2X, has announced the appointment of Ryan Heinig as its new Chief Revenue Officer (CRO). In his new role, Heinig will be instrumental in shaping the company’s go-to-market strategy and overseeing key functions such as sales, pre-sales, customer success, and partner strategy.
As CRO, Heinig’s primary objective will be to address the Marketing Resource Paradox, a prevalent issue where marketers are consistently losing budget while simultaneously being asked to provide more revenue impact. This paradox presents a complex scenario for marketing leaders, one that Heinig aims to resolve through 2X’s transformational approach to delivering better revenue impact while significantly reducing labor costs.
“Ryan’s exceptional track record of consistently growing revenue and his unwavering commitment to customer satisfaction make him an invaluable addition to our team,” said Domenic Colasante, CEO and Founder of 2X. “In the dynamic landscape of the MaaS industry, Ryan’s strategic prowess will play a crucial role in propelling our company to new heights.”
Heinig, who brings over 15 years of experience in technology and software sales, has held multiple leadership roles at companies like ThoughtSpot, AppDynamics, Qlik, and ADP. He is known for his servant-based but results-driven leadership style. On his appointment, Heinig said, “I’m eager to contribute to our growth, and more importantly, help marketing leaders drive better revenue impact throughout their organizations. Building a company of lasting impact in my hometown of Philadelphia is a personal win.”
Based in Doylestown, Pennsylvania, Heinig earned his degree from Dickinson College. His appointment comes at a time when 2X, headquartered in Chester County, Pennsylvania, is poised for growth and expansion in the MaaS industry. This strategic appointment further solidifies the company’s position as a leader in the sector and signals its commitment to driving business growth and addressing the challenges faced by marketing leaders.
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