WAYNE, PA — Automotive Videos Made Simple (AVMS) has launched its new website, AVMSimple.com, marking a significant step forward in its mission to enhance transparency and trust in the automotive industry. Alongside this launch, AVMS has appointed Chris Marchand as President, bringing his extensive experience and leadership to the forefront.
Chris Marchand joins AVMS with over three decades of experience in the automotive sector. A graduate of the University of Maryland, he has held senior executive roles at Rolls-Royce Motor Cars and Jaguar Land Rover North America (JLRNA). At JLRNA, Chris was instrumental in strengthening the Land Rover brand, building effective teams, and cultivating strong relationships with the dealer network.
AVMS specializes in creating personalized, educational service videos for dealerships, original equipment manufacturers (OEMs), and consumers. This video-based solution aims to improve communication and build trust between dealerships and their customers by enhancing transparency in vehicle servicing. Under Chris’s leadership, AVMS plans to expand its innovative approach nationwide in the U.S. this fall.
Michael Smyth, Chairman of AVMS, expressed his enthusiasm for Chris’s appointment, stating, “We are thrilled to have someone of Chris’s caliber join our team. AVMS is uniquely positioned to help dealers grow their service revenue. Chris shares our vision that technicians should focus on what they do best, repairing vehicles, not producing videos. During our two-year pilot, we saw customer pay hours increase by nearly 12%, with our pilot store ranking among the top CSI stores in the country. With the right product and the right leader, we are poised for success.”
Chris Marchand echoed this vision, stating, “Joining AVMS is an exciting new chapter for me. I’m thrilled to be part of a solution that provides real value to dealerships and builds genuine trust with consumers. AVMS is truly about improving the automotive experience, and I look forward to expanding our impact across the industry.”
The launch of AVMSimple.com and Chris Marchand’s appointment signal a new era for AVMS as it strives to revolutionize the automotive service experience with its customer-focused solutions.
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