MALVERN, PA — 2X has received a strategic secondary investment from global software investor Insight Partners. The funding comes less than two years after 2X’s initial backing from Recognize and underscores the company’s innovative approach to scaling marketing and revenue operations.
2X’s subscription-based services model empowers resource-constrained marketing leaders to achieve greater flexibility and impact while reducing costs. This latest investment combines Insight’s software expertise with Recognize’s experience in next-generation tech-enabled services to fuel 2X’s continued growth and innovation.
“This investment is validation that our marketing-as-a-service model is the solution to the challenges B2B go-to-market leaders face,” said Domenic Colasante, CEO of 2X. “As B2B growth targets become more ambitious while budgets tighten, our solution enables leaders to accomplish more with less—greater impact, reduced costs, and complete flexibility. We’re excited to have Insight on board along with Recognize to help accelerate our mission.”
The total addressable market for B2B marketing outsourcing exceeds $100 billion and is growing over 20% annually, according to market analysis. With only a small portion of this market being outsourced effectively, 2X’s scalable MaaS model positions the company to capitalize on this rapid expansion.
“Since our initial investment less than two years ago, we’ve enjoyed working with the talented 2X team,” added David Wasserman, Managing Partner at Recognize. “We believe the addition of Insight Partners will accelerate Dom’s vision of building the preeminent B2B marketing-as-a-service firm.”
Jeff Horing, Co-Founder and Managing Director at Insight Partners, noted, “2X first landed on our radar through their work with Insight’s portfolio companies. We were impressed with their innovative business model and strong product-market fit in solving critical go-to-market challenges. We’re excited to partner with 2X to help scale this market to its full potential.”
With an expanding market opportunity and a proven track record of operational excellence, 2X is poised to redefine how B2B organizations drive revenue growth without increasing costs or complexity. Canaccord Genuity served as the exclusive financial advisor to 2X for this investment.
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