BERWYN, PA — 2X has once again made its mark on the Financial Times list of Americas’ Fastest Growing Companies, ranking #114 in the 2024 edition. This recognition, marking the firm’s second consecutive appearance on the list, underscores 2X’s remarkable growth trajectory and its pioneering role in the marketing-as-a-service (MaaS) domain.
Presented by the Financial Times and Statista Inc., a leading statistics portal, the list is an annual compilation that identifies and ranks the top 500 companies across the Americas based on their compound annual growth rate (CAGR) in revenues from 2019 to 2022. The rigorous selection process involved analyzing over 7,000 public companies through desk research, evaluating various sources including earnings presentations, investor relations materials, and annual reports. This year’s list showcases businesses from 20 countries, reflecting a broad spectrum of industries and market dynamics.
Domenic Colasante, CEO of 2X, expressed pride in the company’s accomplishment, attributing it to the team’s commitment to innovation and client service. “Being recognized on this prestigious list validates our hard work and strategic direction,” Colasante said. He highlighted how 2X has expanded from a modest team of ten to nearly 1,000 employees, now serving over 100 clients with cutting-edge marketing solutions.
The rise of 2X illuminates the growing significance of the MaaS model in today’s challenging economic environment, where B2B marketing leaders are tasked with increasing their marketing budgets amidst shrinking resources. 2X’s innovative approach, particularly through its Revenue Marketing Resource Center (MRC) and COE Lab, offers businesses a way to navigate these challenges effectively. By providing tailored marketing solutions that focus on the technology and professional services sectors, 2X claims to deliver substantial cost savings to its clients—averaging over 48% in labor costs.
The recognition of 2X by the Financial Times not only celebrates the company’s impressive growth but also reflects broader trends in the marketing industry. As businesses increasingly seek more efficient ways to manage their marketing efforts, the MaaS model championed by 2X offers a compelling blueprint. This approach enables companies to leverage specialized expertise and scalable resources, thereby optimizing their marketing investments and achieving better results.
Moreover, 2X’s success story and its acknowledgment on such a distinguished platform could inspire further innovation within the B2B marketing space. It serves as a testament to the potential of MaaS to revolutionize marketing practices, suggesting a shift towards more collaborative and flexible models of service delivery.
As 2X continues to shape the future of B2B marketing, its recognition on the Financial Times list of Americas’ Fastest Growing Companies reinforces the company’s position as a leader in the field. This accolade not only celebrates 2X’s past achievements but also sets the stage for its continued growth and influence in reshaping marketing strategies across industries.
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