MALVERN, PA — 2X has secured the “Best Content Writing Service” title at the 7th annual MarTech Breakthrough Awards. This accolade recognizes the company’s pioneering approach in marketing through its marketing-as-a-service (MaaS) model.
2X’s MaaS model has reshaped the industry, particularly through its partnership with Jasper in 2022. Integrating AI into its content creation process, 2X has achieved remarkable efficiency gains: reducing research time by 25%, writing time by 60%, and editing time by 50%. This AI integration has also cut build time for most content types by 30-50%, enabling faster delivery of high-quality content.
The use of AI has not only streamlined processes but has also enhanced content quality, boosting client engagement and return on investment (ROI). The company’s commitment to content upskilling, through comprehensive playbooks and training programs, has expanded its team to over 100 content marketers.
Lisa Cole, Chief Marketing Officer at 2X, expressed her excitement: “We are ecstatic to receive the ‘Best Content Writing Service’ award from the MarTech Breakthrough Awards. This recognition underscores our trailblazing MaaS model and our relentless dedication to content excellence. Our partnership with Jasper and AI integration have transformed our processes, enabling us to produce high-impact content that drives engagement and substantial ROI for our clients. This award validates our team’s hard work and our commitment to leading the industry with cutting-edge solutions.”
The MarTech Breakthrough Awards celebrate excellence in marketing, sales, and advertising technology, recognizing innovation and success in various categories. This year’s awards attracted thousands of nominations from over 15 countries worldwide.
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