EXTON, PA — Citadel Credit Union has announced Kelbin “KC” Carolina as its new Community Lending Officer, effective August 2, 2024. This role emphasizes Citadel’s dedication to serving underserved communities.
Mr. Carolina will focus on building relationships with community and business partners to generate new mortgage lending opportunities. His efforts will primarily target majority-minority census tracts within Citadel’s service areas.
This initiative aims to promote home ownership and financial education in underserved markets. By prioritizing community lending, Citadel seeks to improve access to financial resources and support economic growth in these areas.
Mr. Carolina has a strong background in residential and business lending. His previous roles at Citadel have shown his commitment to providing excellent service and financial guidance. He has built strong relationships with business partners and specialists to maximize sales opportunities. His understanding of industry trends and risks has been valuable to the organization.
Bill Brown, President & CEO of Citadel Credit Union, stated, “We are thrilled to promote and welcome KC to this pivotal role. His extensive experience and deep connections within the community make him the ideal leader to drive our community lending efforts. At Citadel, we are committed to investing in both our employees and the communities we serve. This new initiative is a major focus area for us as we expand our products and services to ensure that members across our entire footprint have the opportunity to achieve financial stability and home ownership.”
Citadel’s promotion of Mr. Carolina highlights its commitment to investing in current employees and providing growth opportunities. By promoting from within, Citadel leverages existing employee knowledge and skills while supporting career development and job satisfaction.
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