WAYNE, PA — PurpleLab® has unveiled Audience Builder, a cutting-edge solution designed to streamline the use of healthcare data for advertisers and digital media buyers. This new tool simplifies the complex process of crafting media campaigns in the healthcare sector, offering a HIPAA-compliant, privacy-safe platform.
Audience Builder stands out by allowing advertisers to create and manage audiences using claims data without needing deep healthcare expertise. The platform’s HealthNexus system supports data-driven collaboration across various media channels, making it a unique no-code solution in the industry. It enables advertisers to quickly refine, activate, and distribute audiences, facilitating faster campaign execution.
A key feature of Audience Builder is its advanced audience metrics, which provide deeper insights into audience behaviors. The tool also offers near real-time audience size estimates, enabling advertisers to make well-informed decisions backed by accurate data. Its automated modeling system includes quality assurance measures to maintain the integrity of sensitive conditions and ensure appropriate audience sizes.
The platform’s user-friendly interface allows media teams to swiftly create direct-to-consumer (DTC), healthcare provider (HCP), and NPI-to-DTC audiences. Additionally, users can choose from over 1,000 clinically curated modeled audiences, which are regularly updated by PurpleLab’s clinical experts to ensure relevance and accuracy.
“PurpleLab’s Audience Builder represents a breakthrough for advertisers looking to leverage healthcare data with greater flexibility and speed,” said Colin Jacobsen, Vice President Product, Advertising at PurpleLab. “Our mission has always been to simplify the use and interpretation of healthcare data. This tool underscores our commitment to healthcare advertisers, putting them in the driver’s seat when it comes to privacy-safe healthcare audience generation and activation with the click of a few buttons.”
Audience Builder is poised to transform how advertisers interact with healthcare data, offering a streamlined approach to audience creation and campaign management that aligns with modern digital advertising demands.
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