PHILADELPHIA, PA — Rita’s Italian Ice & Frozen Custard has launched an exciting new summer flavor in partnership with NERDS® candy. Starting this week, all Rita’s locations are now offering the limited-time NERDS® Grape flavored Ice. This new addition promises a sweet, crunchy, and tangy experience that brings back fond memories for many.
Alongside this flavor, Rita’s is presenting BABY NERDS, a new dessert topping making its debut at their locations nationwide. Smaller than traditional NERDS® candy but packed with flavor, BABY NERDS adds a playful and crunchy texture to any treat on Rita’s menu.
Guests can enjoy the NERDS® Grape flavored Ice in a Gelati, layered with creamy Vanilla Custard and topped with BABY NERDS. For a refreshing twist, try the NERDS® Grape flavored Gelati Blender, blending Italian Ice with Custard and topped with BABY NERDS. These new offerings provide a unique and delightful way to cool down this summer.
Rita’s app users can take advantage of a special offer. By purchasing a Gelati or Gelati Blender, they can enjoy a free BABY NERDS topping when they redeem the one-time-use reward through their loyalty app at participating locations. New app users who sign up by July 21 will also receive this reward.
“We are thrilled to introduce our guests to the innovative and adventurous sweet, crunchy and tangy flavor of NERDS® Grape flavored Ice this summer,” said Madalyn Weintraub, Senior Director of Marketing at Rita’s Italian Ice & Frozen Custard. “Being the first to launch the BABY NERDS topping is an incredible opportunity to offer our guests a unique and fun experience they can only find at Rita’s. This partnership exemplifies our dedication to continually bringing fresh and exciting flavors to our menu. We are excited for guests to create unforgettable summer memories with a Rita’s in their hand!”
Visit your nearest Rita’s to try these new NERDS®-inspired treats and make this summer one to remember.
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This article is intended for informational, entertainment or educational purposes only and should not be construed as advice, guidance or counsel. It is provided without warranty of any kind.