CONSHOHOCKEN, PA — Boomi Chairman and CEO Steve Lucas has released a new book, Digital Impact: The Human Element of AI-Driven Transformation, offering a fresh perspective on the challenges facing the AI revolution. Lucas argues that outdated systems and fragmented digital infrastructure could hinder the potential of artificial intelligence unless businesses adopt a people-first integration strategy.
“AI is only as smart as the systems and data it runs on,” said Lucas. “Most companies are trying to build AI skyscrapers on sand. But with the right integration strategy, we can turn digital chaos into innovation, sustainability, and human progress.”
The book introduces the “Digital Impact Mission,” a framework encouraging CEOs to lead digital transformation by addressing disjointed systems and prioritizing technology that empowers people. Alongside practical advice, Digital Impact highlights case studies of companies using intelligent, connected technology to modernize systems and improve operations.
Renowned industry leaders have praised Lucas’s insights. Bill McDermott, CEO of ServiceNow, called the book “a blueprint for navigating the AI revolution,” while Carl Eschenbach, CEO of Workday, said it “compels you to turn AI into one of your most transformational business assets.”
Featuring exclusive interviews and a foreword on AI’s future, Digital Impact is aimed at leaders seeking to build smarter, more human-centered organizations. The book is now available and has received significant attention as a guide for enterprise transformation in the AI era.
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