WEST CHESTER, PA — Mole Street and Datava have announced a strategic partnership aimed at transforming how credit unions leverage data and technology to drive growth and enhance member experiences. This collaboration seeks to bridge the gap between advanced data analytics and operational execution, with a focus on aligning teams, streamlining processes, and enabling credit unions to modernize effectively.
The credit union industry faces significant challenges in harnessing vast amounts of customer and operational data to deliver actionable business insights. Datava’s AI-powered platform consolidates disparate credit data into a single, unified ecosystem. However, many organizations struggle to align their internal operations to fully utilize these capabilities. Enter Mole Street, whose expertise in business process optimization, HubSpot integration, and marketing operations provides credit unions with the tools and training necessary to turn data into measurable outcomes.
“We’ve been collaborating with Gordon and his team for some time now to support client growth initiatives and are proud to formalize a partnership with Datava to deliver comprehensive solutions that enable credit unions to efficiently scale their marketing, sales and member service operations while delivering personalized experiences that drive loyalty and retention,” said Brendan Walsh, Principal and Co-Founder of Mole Street.
This partnership will also extend the reach of Mole Street’s comprehensive consulting services to Datava’s clients, offering advanced solutions for data integration, workflow automation, and real-time analytics. Mole Street’s proficiency in implementing HubSpot and other technologies ensures clients can personalize interactions using AI while tracking customer requirements throughout their lifecycle.
“Implementing a unified member platform like HubSpot and integrating it with adjacent industry technologies to forecast, track, and report on growth is essential for scaling any company,” Walsh added. “The credit union industry is ripe for digital transformation, with many organizations seeking to modernize legacy systems and adopt data-driven decision-making. This partnership aligns perfectly with our mission to drive meaningful business outcomes with Datava’s industry-leading data activation capabilities and excellent reputation in the financial services sector.”
Datava CEO Gordon Flammer echoed this sentiment, emphasizing the combined value the partnership offers in helping credit unions evolve in a rapidly changing market. “Partnering with Mole Street allows us to offer our clients a full suite of technology consulting services that help them track and measure their team’s business development efforts, as well as their various marketing campaigns, service operations, and client experience programs,” Flammer said.
He continued, “Being able to track client behavior online and follow them through the entire lifecycle is of significant value to mid and large-sized credit unions. Together, we can provide a holistic approach that empowers our clients to succeed in a rapidly changing business landscape.”
By uniting their specialized capabilities, Mole Street and Datava aim to assist credit unions in streamlining operations, improving member engagement, and fostering long-term growth. Through initiatives like data unification and digital transformation, this partnership has the potential to shape the future of the credit union industry, offering an innovative path forward in today’s competitive financial landscape.
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