WEST CHESTER, PA — Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP) has announced a major rebranding, officially becoming QVC Group, Inc. The name change highlights the company’s evolution and commitment to its largest brand, QVC, while signaling a strategic shift toward expanding its presence in live social shopping. The rebranding coincides with a change in its stock symbols to “QVCGA,” “QVCGB,” and “QVCGP,” effective February 24.
“This rebranding is an important milestone in our nearly 50-year evolution as a collection of leading retail brands,” said David Rawlinson II, President and CEO, QVC Group, Inc. “From the beginning, we’ve been the innovators in live video shopping – first on cable TV, then on ecommerce and mobile. Now, once again, we’re reimagining our company to grow in new places by leaning into streaming and social.”
QVC Group, a Fortune 500 company, is leveraging its deep experience in video-driven commerce to create a seamless shopping experience across platforms. By integrating social media, streaming services, ecommerce, and traditional TV, the company is positioning itself as a pioneer in the next wave of retail innovation. Its six portfolio brands—QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®—will continue to serve millions of customers worldwide, delivering curated products and distinctive experiences.
The transformation reflects QVC Group’s vision for making every screen a gateway to discovery and connection, bringing consumers closer to their favorite brands and products through engaging video content and interactive shopping moments.
Looking to the future, QVC Group aims to strengthen its position in the dynamic retail landscape by exploring new opportunities in live shopping and continuing to redefine customer engagement. “Now, once again, we’re reimagining our company to grow in new places by leaning into streaming and social,” Rawlinson added. With this bold step forward, QVC Group is shaping the future of retail one screen at a time.
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