TREVOSE, PA — Mini Melts USA has partnered with 7-Eleven, Inc. to launch a refreshing new treat inspired by the Blue Raspberry Slurpee® drink. The Mini Melts Slurpee Blue Raz flavor takes the iconic frozen beverage and reimagines it in a unique beaded ice cream format, perfect for on-the-go enjoyment.
Set to hit participating 7-Eleven®, Speedway®, and Stripes® locations nationwide in early Summer 2025, this vibrant new flavor combines the fruity refreshment of the Blue Raspberry Slurpee with the creamy fun of Mini Melts’ signature beaded texture. Designed to be a summertime crowd-pleaser, the product aims to bring a nostalgic twist to both ice cream and frozen drink fans.
“As we continue to grow our presence in convenience and retail, this collaboration with 7-Eleven perfectly embodies our mission to deliver ‘spoonfuls of fun’ with every bite by crafting experiences that go beyond just product,” said Dan Kilcoyne, president and CEO of Mini Melts. “The Mini Melts Slurpee Blue Raz flavor brings together two iconic brands in a way that’s exciting for both our fans and 7-Eleven customers.”
Jasmeet Chawla, senior vice president of merchandising at 7-Eleven, added, “At 7-Eleven, we’re all about thinking outside of the box with our Slurpee drink flavors and products, mixing up bold and unexpected combos that keep our fans coming back for their next brain-freezing adventure. The new Mini Melts Slurpee Blue Raz helps us craft an unforgettable treat that fuses the icy refreshment of the Slurpee drink with the fun, creamy indulgence of beaded ice cream.”
With its bold flavor and innovative format, the Mini Melts Slurpee Blue Raz is poised to be a hit as the summer season kicks off. Bringing together two beloved brands for an irresistible treat, this collaboration captures the spirit of summer indulgence and promises to deliver smiles to customers nationwide.
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