BROOMALL, PA — Majestic Neighborhood Cinema Grill, a growing chain of dine-in theaters in Phoenix, Arizona, has upgraded its gift card program with a new integration between Factor4 and the GoTab entertainment commerce platform. The partnership brings improved flexibility, allowing the cinema to meet modern customer expectations more effectively.
The previous system limited Majestic to in-store gift card transactions, leaving online ticket sales, concession purchases, and website redemptions out of reach. With the new solution, gift cards can now be issued, redeemed, and managed across all channels, offering a seamless purchasing experience for guests wherever they shop—online or in person.
“At GoTab one of our guiding principles is to enable our operators to choose the best-of-breed tools they need to help their business thrive,” said Mateen Habib, VP of Growth at GoTab. “Factor4 delivers the flexibility that Majestic needs to meet their growing customer expectations and provides the robust tools necessary for a best-in-class gift card program.”
The integration is already delivering results, simplifying gift card operations for both guests and employees. Tabitha Blaylock, Sr. Director of Operations at Majestic, highlighted the positive impact. “We’re thrilled with how the integration has improved both our guest and employee experience. Our team is now able to offer gift cards across all customer touchpoints—online ticketing, concessions, and more. Factor4’s solution has not only made the process easier but has enhanced how we engage with our guests, especially as we gear up for the holiday season.”
Looking ahead, Majestic will use the partnership to run special holiday promotions, including bonus value gift card offerings, to attract more customers during the busiest shopping season.
Factor4’s Chief Revenue Officer, Ryan Rose, explained the company’s commitment to meeting evolving demand. “Gift card programs have expanded significantly over the years, as have customer expectations. POS systems and merchants typically don’t specialize in these programs, but Factor4 bridges the gap and delivers best-in-class gift card experiences.”
This collaboration represents a significant leap forward for Majestic, ensuring a more customized and convenient experience for guests while strengthening its operations.
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