VA Launches National Campaign to Enroll 1 Million Eligible Veterans in Health Care

United States Department of Veterans Affairs

WASHINGTON, D.C. — The U.S. Department of Veterans Affairs (VA) has initiated a large-scale outreach campaign aimed at enrolling approximately one million eligible Veterans, primarily those who served in Vietnam, the Gulf War, Iraq, and Afghanistan, into VA health care. The campaign seeks to ensure that all eligible Veterans gain access to critical health services, including specialty care for health issues potentially linked to blast exposure.

The campaign will employ a multifaceted approach, including direct communication through text messages and emails, public service announcements, paid advertising, and nationwide events. This outreach follows growing concerns from Veterans about potential health conditions related to repeated exposure to blasts, such as low-level artillery fire, improvised explosive devices (IEDs), and missile launches. These exposures may have long-term physical and mental health implications, including an increased risk of mental health challenges and suicide.

Enrolling in VA health care allows Veterans to access comprehensive services, such as screenings and treatments specifically tailored for individuals exposed to blast-related trauma. Notably, Veterans are eligible for VA health care based on their deployment history, regardless of whether they have a specific service-connected health condition.

Addressing Blast Exposure and Health Research
VA researchers are actively studying the effects of blast exposure to determine its potential impact on Veterans’ health. “We take Veteran concerns about repeated blast exposure very seriously, and we are studying this matter urgently to learn more about potential health impacts,” said VA Secretary Denis McDonough. He emphasized the importance of Veterans enrolling now rather than waiting for study results to ensure they receive timely care.

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The campaign also underscores the broader benefits of VA health care. According to VA data, enrolled Veterans experience better health outcomes compared to non-enrolled Veterans, with VA hospitals significantly outperforming non-VA facilities in patient care metrics. Furthermore, 92% of VA outpatient visitors report trusting the quality of care they receive—a record-high satisfaction rate.

Expansion Under the PACT Act
The outreach effort builds on the expansion of health care eligibility under the PACT Act, signed into law in 2022. The legislation has made it easier for Veterans exposed to toxins or hazardous conditions to access VA health care. This includes service members who served in combat zones, those exposed to hazards during active duty, and those qualifying due to disability status or financial need.

Since the campaign’s inception, VA has achieved historic enrollment milestones, enrolling more than 835,000 new Veterans and significantly increasing access to benefits and services. With the support of innovative outreach initiatives, including partnerships with influencers and community organizations, VA aims to create the most inclusive and effective health system for those who have served.

The VA continues to promote Veterans’ health by expanding access, addressing emerging health concerns, and ensuring that no eligible Veteran is left behind in receiving the care they deserve.

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