MALVERN, PA — 2X has named Lisa Cole as its first Chief Marketing Officer (CMO), marking a significant move for the company. Cole brings over 24 years of strategic marketing leadership to the role, known for building high-performing teams and driving growth.
Cole’s career features transformative achievements in B2B technology and professional services. She has held key positions at Cellebrite, FARO Technologies, and Huron Consulting Group. Additionally, she has advised major brands like Motorola Solutions, Zebra Technology, ADP, and Cisco Systems. Her strategic vision and operational excellence have earned her numerous accolades from industry leaders such as Sirius Decisions, Forrester, Demand Gen Report, and CMO Alliance. She is also the author of “The Revenue RAMP.”
In her new role at 2X, Cole will initially serve dual roles through December 2024, acting as both Fractional CMO and AI Advisor. This involves consulting with clients on marketing transformation initiatives and integrating advanced marketing strategies and AI-driven solutions to boost revenue and cut costs.
2X CEO and Founder Domenic Colasante expressed his excitement about Cole’s appointment. “Lisa is an incredibly talented, world-class CMO, as well as a two-time customer of 2X. I am thrilled to have someone of her caliber joining 2X as our first CMO – we are lucky to have her on our team.”
As an early adopter of AI in B2B marketing, 2X generates 57% of its nearly $20 million annual recurring revenue (ARR) from AI-enabled services. This includes leading marketing campaigns using 6sense’s Revenue AI platform and other AI-driven writing and design work.
Cole is enthusiastic about her new role and the future of AI in marketing. “I am a big believer in the B2B marketing managed services model,” she said. “This approach is a critical lever enabling marketing leaders to achieve more with fewer resources, especially as they head into strategic planning, budgeting, and building their 2025 annual operating plans. I also believe the next generation of marketing will be AI-powered. I look forward to leveraging my expertise to help marketing leaders both transform their operating model and apply generative AI to maximize marketing impact.”
Cole’s appointment signals 2X’s commitment to leveraging top talent and innovative technology to redefine marketing success in the digital age.
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