WARMINSTER, PA — CORA Group has announced its acquisition of Kognitiv’s Enterprise Loyalty Platform (ELP), aiming to cement its leadership in the loyalty technology industry. The deal also revives the historic Carlson Marketing Solutions brand, a name that dates back to 1938 until its acquisition by AIMIA, Inc., and later by Kognitiv.
With this acquisition, CORA’s portfolio now includes robust enterprise loyalty program management solutions on a global scale. The ELP is capable of handling high volumes of complex transactions while enhancing personalization and targeted customer experiences. It serves over 50 million loyalty program members across 30 countries. Clients include multinational banks, retailers, and travel providers, leveraging the platform to increase customer lifetime value through a system that manages thousands of transactions per minute. Advanced data science techniques and customer marketing services are integral components of the platform.
The transaction also encompasses the Air Miles Reward Program, the largest coalition loyalty program in the Middle East. This addition further strengthens CORA’s position in the international market.
As part of the acquisition, more than 100 employees from Kognitiv will join CORA, spanning regions including North America, APAC, and EMEA. Denis Brosnan, currently Portfolio Manager at CORA, will take on the role of CEO during the transition, ensuring a smooth integration and sustained leadership.
“We are thrilled to welcome Carlson Marketing Solutions into the CORA family,” said Brosnan. “These solutions align perfectly with our goal of offering comprehensive loyalty management software solutions to our customers, coupled with vital services supporting key clients. The hallmarks of the Constellation family, which includes our ‘buy-and-hold-forever’ business model and commitment to software company operational excellence, will bring strength, stability and innovation to the clients of these enterprise and service platforms, while providing career development opportunities for our new employees. We are honored to be the stewards of the Carlson Marketing brand henceforth and forever.”
Tim Sullivan, CEO of Kognitiv, echoed this sentiment: “We are excited to see ELP and Air Miles join forces with CORA, the owner of our long-term fulfillment partner, RewardOps, and to continue our mutually beneficial partnership. This transaction will enable Kognitiv to deepen its focus on data activation technologies, while ensuring continuity of access to the Enterprise Loyalty Platform and RewardOps for our customers. We believe this partnership marks a significant milestone in our journey and presents numerous opportunities for growth and innovation.”
This acquisition not only bolsters CORA’s capabilities but also sets the stage for future advancements in the loyalty technology sector. By integrating advanced data sciences and customer marketing services, CORA aims to deliver enhanced value to both clients and their customers, marking a significant step forward in the evolving landscape of customer loyalty programs.
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