WILMINGTON, DE — The Greater Wilmington Convention and Visitors Bureau, the principal destination marketing body for New Castle County, recently unveiled its newly revamped website, VisitWilmingtonDE.com. This modernized platform is designed to captivate potential tourists with engaging content and user-friendly navigation, providing a comprehensive guide to the region’s attractions.
With the aim of inspiring travelers and facilitating trip planning, the website features immersive full-width videos and intuitive navigation tools. It positions itself as the definitive portal to the tourism offerings of Greater Wilmington and the Brandywine Valley, encompassing everything from the Bureau’s official visitor guide to exclusive discounts available through the Greater Wilmington Discount Pass.
Jennifer Boes, the Bureau’s executive director, emphasized the community aspect of the destination, stating, “We’re more than just a destination—we’re a community. Our new website reflects this ethos, and we’re excited for visitors to explore all that we have to offer.”
A standout feature of the redesigned site is the Trip Builder, an innovative tool that allows visitors to create personalized itineraries based on their interests, whether they lean towards historical sites, culinary experiences, or outdoor activities. This functionality underscores the Bureau’s commitment to catering to the diverse preferences of its visitors.
Further enhancing the user experience, the website adopts a microsite template for offering detailed insights into specific attractions and events, such as the annual Brandywine Treasure Trail Passport and the storied legacy of the du Pont family. This approach aims to provide depth and context to the region’s rich cultural and historical landscape.
In a move towards inclusivity and diversity, the website now includes expanded content on DEI (Diversity, Equity, and Inclusion), featuring dedicated pages on LGBTQ+ Wilmington, African American History, and more. The Bureau also announced plans to make the website fully ADA (Americans with Disabilities Act) and WCAG (Web Content Accessibility Guidelines) compliant in the coming weeks, ensuring accessibility for all users.
Founded in 1978 and chartered by Delaware’s Governor, the New Castle County Executive, and the Mayor of Wilmington, the Greater Wilmington Convention & Visitors Bureau operates as a nonprofit organization. Its mission is to drive economic growth in the community by promoting leisure travel and meeting development.
The launch of VisitWilmingtonDE.com represents a strategic effort by the GWCVB to enhance Wilmington’s appeal as a tourist destination. By leveraging digital tools and prioritizing a user-centric design, the Bureau aims to boost tourism and, by extension, contribute to the local economy. This initiative not only serves as a model for destination marketing but also highlights the importance of adapting to technological advancements and evolving consumer expectations in the competitive tourism industry.
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